Impact of Social Media on Organizational Culture: Evidence from Pakistan

Abstract

This paper investigates the impact of social Media on Organizational culture. The approach used in this paper was to give the application and significance of development of Social media for organizations. With an introduction to social media, organizational culture is focused by studying communication, business focus, workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect responses from employees working at different organizations through e-mail and various social media tools. The main result of the research is the validation of the research framework of employees operating in the SME’s of Pakistan.  It has been found that organizational culture is considerably affected by development and application of social media for business related activities in organizations.

Keywords: Socail Media, Pakistan, organizational culture